Ivey Business School (Canada)
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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCase IVEY-W26400-EMarketing, StrategyAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisStarting at €8.20
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Workplace Safety Trainers: Resuscitating Revenue
Julie Gosse, Anthony MccreeryCase IVEY-W32234-EStrategyIn June of 2022, Jada Abimbola, chief executive officer and owner of Workplace Safety Trainers (WST), needed to develop a strategy for the business after experiencing stagnating profits during the coronavirus pandemic. WST was one of Ontario’s foremost private occupational health and safety companies, providing training for businesses that needed to comply with the standards of the Ontario Ministry of Labour, Immigration, Training, and Skills Dev...Starting at €8.20
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Chem-ARC: Playing the Blame Game
Julie Gosse, Anthony MccreeryCase IVEY-W32509-ELeadership and People ManagementThe turnaround coordinator at Chem-ARC Industries (Chem-ARC) had to solve a dispute involving multiple stakeholders within the Turnaround Scheduling and Planning Department. Chem-ARC had been only two days into a company-wide shutdown when a delay on the plant floor sent the outage schedule into disarray. Members of the department started to blame one another for the issues Chem-ARC was facing. With a group of disgruntled employees, a costly prob...Starting at €8.20
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Alibaba: Launching a Direct Online Retail Model
Wei Li; Jing Chen; Hubert Pun; Junfeng TianCase IVEY-W28625-EMarketing, StrategyIn May 2021, Alibaba Group Holding Limited (Alibaba), China’s biggest e-commerce company, faced a number of challenges. Alibaba, which operated under a platform business model, was confronted with weakened consumer spending due to the coronavirus pandemic as well as increased competition from JD.com Inc. (JD.com) and other e-commerce entrants. To boost business growth and strengthen Alibaba’s leading position in China’s e-commerce market, Daniel ...Starting at €8.20