Ivey Business School (Canada)
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Midea Refrigerator: The “Go Global” Odyssey
Zhiying Liu; Mengxia ZhangCase IVEY-9B17M102-EStrategyBy 2016, Midea Refrigerator was one of the leading Chinese manufacturers and exporters of refrigerators. Yet despite its broad global product market, the company’s development was stagnant. The high cost of exports had become a disadvantage. Fierce global competition was driving Midea Refrigerator to choose foreign direct investment (FDI) as its next strategic step, and China’s “One Belt, One Road” initiative presented an opportunity for internat...Starting at €8.20
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Decorative Interiors Inc.
Elizabeth M.A. Grasby; Joe FigliomeniCase IVEY-9B07M077-EStrategyThe owners of Decorative Interiors Inc. (DI) must decide the future of their business. DI had been their family's sole source of income for the past 18 years. Although the owners would like to increase sales and profitability, they are unsure how to proceed after one of the owners suffered a heart attack and the doctor advised him to change his lifestyle. The case provides the opportunity to discuss the following: the strategic management tension...Starting at €8.20
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iFLYTEK: Leading Chinese Speech Technology
Jingui Xie; Zhiying Liu; Muhammad Adnan Zahid Chudhery; Renzhi YuCase IVEY-9B16M064-EEntrepreneurship, StrategyBy 2014, iFLYTEK was a proven leader in the Chinese speech technology industry with over 70 per cent of the domestic market; however, the company’s growth had become stagnant. As competitive pressures were rising, iFLYTEK’s chief executive officer needed to determine whether the company should continue to pursue its current business-to-business strategy or instead adopt new opportunities in the business-to-consumer market.Starting at €8.20
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NoVeggie Inc.
John S. Haywood-Farmer; Joe Figliomeni; Charles KornCase IVEY-9B07D016-EService and Operations ManagementA summer employee at NoVeggie Inc. (NoVeggie) of Toronto, Ontario, was analyzing the viability of changing delivery companies. NoVeggie's largest client, Select Grocers (Select), had recently decided to introduce NoVeggie's products to a new group of Select's grocery stores in Ontario. Although this move would increase sales, it was also expected to increase delivery costs. Now the summer employee is trying to determine the actual delivery costs ...Starting at €8.20