Ivey Business School (Canada)
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Didi Kuaidi
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M060-EEntrepreneurship, StrategyIn 2015, Didi and Kuaidi, the two leading players in China’s Internet-based ride-hailing industry, merged to form Didi Kuaidi. The combined firm represented one of the world’s largest Internet- and smartphone-based transport service companies, valued at about $6 billion. In its home market of China, Didi Kuaidi left its biggest competitor, Uber, a distant second. Meanwhile, Didi Kuaidi actively pursued global growth. For example, it invested in a...Starting at €8.20
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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCase IVEY-9B15E015-EEntrepreneurship, Information Technologies, StrategyA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Starting at €8.20
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Carrefour China, Building a Greener Store
Andreas Schotter; Paul W. Beamish; Robert KlassenCase IVEY-9B08M048-EStrategyCarrefour, the second largest retailer in the world, had just announced that it would open its first Green Store in Beijing before the 2008 Olympic Games. David Monaco, asset and construction director of Carrefour China, had little experience with green building, and was struggling with how to translate that announcement into specifications for store design and operations. Monaco has to evaluate the situation carefully both from ecological and ec...Starting at €8.20
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Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
Max Stallkamp; Lawrence A. Plummer; Andreas SchotterCase IVEY-9B16M102-EEntrepreneurship, StrategyOn January 4, 2016, the co-founders of Forked River Brewing Company (Forked River), a small brewery in London, Ontario, revisited the company’s original business plan from 2012. Over the course of only four years, the founders went from home brewing enthusiasts to owners of a striving, award-winning craft brewery. Forked River beers were now offered in pubs, restaurants, and retail stores across the province of Ontario. In the past year alone, Fo...Starting at €8.20
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Didi, Kuaidi, and Uber in China
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M059-EEntrepreneurship, StrategyIn 2014, China’s leading domestic Internet-based ride-hailing company, Didi, claimed more than 50 per cent of the Chinese ride-hailing market, followed closely by a major local competitor, Kuaidi. As Didi and Kuaidi actively competed against each other, U.S.-based Uber entered the battle with a different strategy. In the face of the increasingly complex and constantly changing landscape of China’s ride-hailing market, Didi’s founders wondered wha...Starting at €8.20
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Tencent: Innovating in China's Mobile Payment Industry
Ning Su; Yulin Fang; Yukun Yang; Jiafang YinCase IVEY-9B14M149-EEntrepreneurship, StrategyBy 2014, Tencent Holdings Limited, headquartered in Shenzhen, China, had become one of the most innovative companies in Asia. It had created several leading Internet platforms to form China’s largest Internet community. WeChat (or Weixin, as known to Chinese users) was one of the company’s most popular mobile platforms, having grown to 200 million active users in the first two years after its launch in 2013. Shortly thereafter, WeChat rolled out ...Starting at €8.20
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Sobeys-Project Sunrise: Responding to Disruption
Andreas Schotter; Ramasastry ChandrasekharCase IVEY-9B20M017-EStrategyIn May 2017, the recently appointed chief executive officer of Sobeys, the second-largest grocer in Canada, was considering the company’s financial difficulties. He was tasked with saving Sobeys from near insolvency and planning strategically for the company’s core grocery business. Sobeys had posted a loss of CA$2.1 billion for the fiscal year ending May 2016, compared to a profit of $419 million just a year earlier, partially due to a high-prof...Starting at €8.20
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BYKlyn: Pivoting during the COVID-19 Pandemic
Andreas Schotter; R. ChandrasekharCase IVEY-W26071-ELeadership and People Management, StrategyIn early June 2020, the owner of BYKlyn, an exercise bike fitness studio in New York, was considering her response to the business disruption that the outbreak of the COVID-19 pandemic had caused the health and fitness industry. BYKlyn had recorded consisStarting at €8.20
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Car2go: Individual Urban Mobility and the Sharing Economy
Dmitry Alenushkin; Andreas SchotterCase IVEY-9B13M110-EStrategySet in 2013, this case describes the expansion of car2go, a popular car sharing service developed by Daimler AG. The case addresses the changing commuting preferences among urban residents, the evolution of urban transportation and new service developments in the automotive products market. Unlike traditional models of car sharing or renting, which required advance bookings, hourly billing and returns to the originating location, car2go’s busines...Starting at €8.20
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Tencent: The WeChat Red Envelope Initiative
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B15M045-EEntrepreneurship, StrategyJust before the celebration of the 2014 Chinese Lunar New Year, Tencent, the world's fourth largest Internet company, launched a mobile application for its popular WeChat platform: the Red Envelope. By clicking on a virtual red envelope icon, gifts of money could be sent to or received from friends and family to celebrate this special occasion. Combining a Chinese cultural tradition with modern social networks, this simple initiative soon became ...Starting at €8.20