Ivey Business School (Canada)
- Case
Kraft Foods Canada: Targeting the Millennials
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A015-EPublished: Jun 6, 2016Reviewed: Jun 6, 2016Format: PDFPages: 12Language: English - Case
Earthwear Face & Body: Communicating Corporate Culture (A)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14C045-EPublished: Oct 15, 2014Reviewed: Oct 28, 2014Format: PDFPages: 9Language: English - Case
Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A002-EPublished: Jun 21, 2011Format: PDFPages: 14Language: English - Case
Pillsbury Cookie Challenge (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11AS001Published: Apr 16, 2013Reviewed: Mar 8, 2018Format: PDFPages: 16Language: Spanish - Case
dpms. - The Price of Earned Media
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A038-EPublished: Aug 22, 2014Reviewed: Aug 11, 2014Format: PDFPages: 5Language: English - Case
Canopy Growth Corp.: Product Messaging for Recreational Cannabis
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A067-EPublished: Dec 22, 2016Reviewed: Dec 22, 2016Format: PDFPages: 14Language: English - Case
Lululemon Athletica Inc. - Moving Forward With Humility
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A036-EPublished: Jul 30, 2014Reviewed: Sep 13, 2016Format: PDFPages: 8Language: English - Case
Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A003-EPublished: Apr 8, 2011Format: PDFPages: 18Language: English - Case
Pillsbury Cookie Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A001-EPublished: Feb 3, 2011Reviewed: Mar 8, 2018Format: PDFPages: 14Language: English - Case
Unilever Canada: Redefining the AXE Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A066-EPublished: Dec 23, 2016Reviewed: Dec 23, 2016Format: PDFPages: 13Language: English