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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
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Vodafone in Japan (A)
Alcacer, Juan; Furey, Mary; Yamazaki, MayukaCase HBS-711464-EStrategyDespite a rough start in the Japanese telecom market, by late 2003, Vodafone seemed to have weathered the storm, largely based on the strength of their mobile phone unit. But was it simply the calm before the storm?Starting at €8.20
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Inspiratica Web Services
Roger A. More; Rocky CampanaCase IVEY-9B11A005-EEntrepreneurship, MarketingThe owner of Inspiratica Web Services was about to graduate from university and devote all his time to his web design and hosting company. Since Inspiratica’s founding in 2006, annual sales had gone from a few thousand dollars to nearly $100,000. Furthermore, it had hired six staff and expanded its product offering to a complete web services package. However, the owner was scrutinizing the company’s product portfolio and wondering which products ...Starting at €8.20
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Vodafone in Japan (C)
Alcacer, Juan; Furey, Mary; Yamazaki, MayukaCase HBS-711470-EStrategyAn update to Vodafone cases A and B, describing Softbank's acquisition of Vodafone and its performance in Japan.Starting at €5.74
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Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Michael Taylor; Rocky CampanaCase IVEY-9B12A041-EMarketingThis case concerns the bonus structure for a representative sales team. Pharma Talent, a contract sales company for pharmaceutical companies across Canada, promised its clients that its representatives would drive sales at a lower cost than what the client would incur if it had its own sales force. Historically, it had contracts with products that targeted physicians (e.g., prescription drugs or medical devices); however, a new contract in Ontari...Starting at €8.20
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Vodafone in Japan (B)
Alcacer, Juan; Furey, Mary; Yamazaki, MayukaCase HBS-711469-EStrategyBy 2005, Vodafone Group was losing its footing in the sophisticated Japanese telecom market. What were they doing wrong? Should they cut their losses and leave Japan, or could they learn from mistakes and turn things around?Starting at €5.74