Ivey Business School (Canada)
- Case
Lauren McDonald at Ernst & Young
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07D020-EPublished: Jan 8, 2008Reviewed: Mar 29, 2011Format: PDFPages: 12Language: English - Case
Brand Equity
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10E023-EPublished: Feb 1, 2011Format: PDFPages: 3Language: English - Case
Lauren McDonald at Ernst & Young (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B07DS20Published: Aug 25, 2010Format: PDFPages: 13Language: Spanish - Case
Superb Trucks LP: How to Conduct a Field Experiment
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A025-EPublished: May 29, 2015Reviewed: May 29, 2015Format: PDFPages: 8Language: English