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Pricing at Vocram Airways (A)
Fredrik Odegaard; John G. WilsonCase IVEY-9B13E013-ECorporate Governance, EntrepreneurshipIn 2010, the owner of a small air-passenger firm transports individuals and small groups to remote waterfront regions. The business serves two types of customers: private and public. The private customers can afford to pay more, while the public customers’ budget constraints limit what they can pay. The owner wants to set a single price that will maximize his expected revenue across both customer groups. A constraining factor is the plane’s limit...Starting at €8.20
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Pricing at Vocram Airways (B)
Fredrik Odegaard; John G. WilsonCase IVEY-9B13E014-ECorporate Governance, EntrepreneurshipThis is a supplement to 9B13E013.Starting at €5.74
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Cells For Life (B)
John G. Wilson; Robert Young; Georg Oppitz; Wayne Hoy; David BassinCase IVEY-9B09E011-ECorporate Governance, Service and Operations ManagementA biotech company receives umbilical cells for processing. A number of operational improvements are being considered in order to maintain the company's position and reputation in the market. Information on expected delivery dates is known. However, there is a great uncertainty around these dates. The company needs to take account of this variability when arranging for staffing.Starting at €5.74
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OLGC Finds Its Match (B)
Chris K. Anderson; John G. WilsonCase IVEY-9B09E015-ECorporate Governance, Service and Operations ManagementThis supplement to OLGC Finds Its Match (A), product # 9B09E014, summarizes the results from a series of bets and provides the email response from the game provider following the discontinuation of this particular game.Starting at €5.74
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Predicting Consumer Tastes with Big Data at Gap, Teaching Note
Israeli, Ayelet; Avery, JillTeaching Note HBS-518053-EMarketingTeaching note for case 517115.Starting at €0.00
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Predicting Consumer Tastes with Big Data at Gap
Israeli, Ayelet; Avery, JillCase HBS-517115-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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Predicting Consumer Tastes with Big Data at Gap (Spanish version)
Israeli, Ayelet; Avery, JillCase HBS-518S30MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Teach this case online with new suggestions added to the Teaching Note. CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck want...Starting at €8.20
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London Water (B)
Vaughan S. Radcliffe; John G. Wilson; Denise BrunsdonCase IVEY-9B15B010-EAccounting and ControlSupplement to 9B15B009.Starting at €5.74
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London Water (A)
Vaughan S. Radcliffe; John G. Wilson; Denise BrunsdonCase IVEY-9B15B009-EAccounting and ControlIn 2013, London Water, the water system of the City of London, Ontario, has run deficits for eight of the past nine years, leading to significant pressure to pull the organization out of the red. The Water Engineering Division manager knows that something needs to change. Overhauling the rate structure is an attractive option; however, myriad political, economic and environmental issues are at play. Moreover, as steward of one of the city’s most ...Starting at €8.20
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Cells For Life (A)
John G. Wilson; Robert Young; Georg Oppitz; Wayne Hoy; David BassinCase IVEY-9B09E010-ECorporate Governance, Service and Operations ManagementA biotech company receives umbilical cells for processing. A number of operational improvements are being considered in order to maintain the company's position and reputation in the market. Information on expected delivery dates is known. However, there is a great uncertainty around these dates. The company needs to take account of this variability when arranging for staffing. A supporting data set is available, product 7B09E010 for the (A) case...Starting at €8.20