Ivey Business School (Canada)
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Canon Inc.: Ambitious Acquisitions in the Video Surveillance Market
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiCase IVEY-9B16M101-EEntrepreneurship, StrategyFacing a decline in the company’s core camera business as a result of the aggressive entry of smartphones, Canon identified the network security industry as a potential growth market, with expected revenues of US$23 billion by 2020. Canon opted to pursue this kind of growth potential outside its core competency by acquiring Milestone Systems in 2014 and Axis Communications in 2015. Canon paid a 50-per-cent premium to acquire Axis in a cash-only o...Starting at €8.20
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Brooks Sports: Competing against the Giants
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiCase IVEY-9B16M150-EEntrepreneurship, StrategyBrooks Sports, Inc. (Brooks) strove to inspire and promote an active lifestyle through its innovative gear, enabling its customers to run longer, farther, and faster. The shoe company had endured a number of growths and declines in its 100 years of operations. Nearly bankrupt by 2000 because of its attempt to compete with diversified athletic brands, Brooks had finally found a strategy to compete in the sports market. Operating as an independent ...Starting at €8.20
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Mazda Motor Corporation: Surviving by Partnering with the Giants
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiCase IVEY-9B17M117-EEntrepreneurship, StrategyFor 30 years, Mazda Motor Corporation (Mazda) partnered with Ford Motor Company (Ford), helping Ford in small-car engineering and lean manufacturing in exchange for finance and marketing know-how; however, this alliance was terminated due to the global financial crisis in 2008. In 2015, Mazda entered into another long-term partnership to share technologies and cope with cost pressures—this time with Toyota Motor Corporation (Toyota). According to...Starting at €8.20
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Struggling to Make the Best Buy (A)
June Cotte; Seung Hwan (Mark) LeeCase IVEY-9B10A010-EMarketingAs her boyfriend's birthday was fast approaching, Ashley struggled to make a decision on what mp3 player to buy him (Kade) as a gift. After failing to acquire her first desired choice, Ashley narrowed her selection down to two different mp3 models. Option A was to buy the Creative Zen Stone Plus, which was recommended by her boyfriend's best friend; a friend who knew Kade's personality and character very well. Ashley believed Kade's friend would ...Starting at €8.20
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Ions Consulting: The MP^2 Training Program
June Cotte; Seung Hwan (Mark) LeeCase IVEY-9B07C029-ELeadership and People ManagementThe recently hired human resources (HR) director had to come up with a program that would meet the needs of transferring knowledge from older, more experienced project consultants to the junior and newly hired inexperienced associates. The HR director designed a program called the Mentoring Management Project for Professionals (MP^2). The program met with great resistance from all levels of the organization, which made the development and the imp...Starting at €8.20
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Please Stop Working So Hard!
June Cotte; Seung Hwan (Mark) LeeCase IVEY-9B09C020-ELeadership and People ManagementA new production supervisor at an automobile engine plant has encountered his first challenging task. The production supervisor must find a way to diffuse the tension between his team leader and other machine operators on the line. The team leader, the hardest worker among the group, was repeatedly criticized for over-exerting himself in many areas of the line. The workers feared that their jobs would be in jeopardy if workaholics like the team l...Starting at €8.20
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Leaders Wanted: Chinese Athletic Vancouver Association
Seung Hwan (Mark) Lee; Francine Schlosser; Philip Law; Clement ChuCase IVEY-9B08C008-ELeadership and People ManagementAfter 10 years of rapid growth, the Chinese Athletic Vancouver Association (CAVA) was threatened with a leadership vacuum. To deal with the recent loss of their president, the vice-president had to devise a plan that would sustain CAVA's benefit to the Vancouver Chinese community, by locating and developing leaders who could carry this organization forward. As the vice-president was expected to assume the president's role at the end of 2005, he n...Starting at €8.20
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Struggling to Make the Best Buy (A) (Spanish version)
June Cotte; Seung Hwan (Mark) LeeCase IVEY-9B10AS010MarketingAs her boyfriend's birthday was fast approaching, Ashley struggled to make a decision on what mp3 player to buy him (Kade) as a gift. After failing to acquire her first desired choice, Ashley narrowed her selection down to two different mp3 models. Option A was to buy the Creative Zen Stone Plus, which was recommended by her boyfriend's best friend; a friend who knew Kade's personality and character very well. Ashley believed Kade's friend would ...Starting at €8.20
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Struggling to Make the Best Buy (B)
Seung Hwan (Mark) Lee; June CotteCase IVEY-9B12A056-EMarketingThis is a supplement to Struggling to Make the Best Buy (A), product # 9B10A010.Starting at €5.74