HBSP (USA)
- Article
Time for a Unified Campaign (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1106X-EPublished: Jun 1, 2011Format: PDFPages: 4Language: English - Article
Time for a Unified Campaign (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1106Z-EPublished: Jun 1, 2011Format: PDFPages: 3Language: English - Article
Understanding the Psychology of New-Product Adoption (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0606FPublished: Jun 1, 2006Reviewed: Mar 24, 2015Format: PDFPages: 9Language: Spanish - Article
Caso HBR: Llegó el momento de hacer una campa a unificada
Collection: HBSP (USA)Ref.: HBS-R1106MPublished: Jun 1, 2011Format: PDFPages: 7Language: Spanish - Article
Time for a Unified Campaign? (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R1106M-EPublished: Jun 1, 2011Format: PDFPages: 6Language: English