HBSP (USA)
- Case
Managing Consumer Touchpoints at Nissan Japan
Collection: HBSP (USA)Ref.: HBS-516035-EPublished: Sep 8, 2015Reviewed: Feb 10, 2020Format: PDFPages: 17Language: English - Article
Understanding the Psychology of New-Product Adoption (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0606FPublished: Jun 1, 2006Reviewed: Mar 24, 2015Format: PDFPages: 9Language: Spanish - Case
Showrooming at Best Buy (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S19Published: Aug 14, 2014Reviewed: Dec 18, 2015Format: PDFPages: 19Language: Spanish - Teaching Note
Mekansim: Engineering Viral Marketing, Teaching Note
Collection: HBSP (USA)Ref.: HBS-513043-EPublished: Aug 23, 2012Format: PDFPages: 19Language: English