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Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
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Sears Canada (A)
Stephan Vachon; Ramasastry ChandrasekharCase IVEY-9B13D014-EService and Operations ManagementSears Canada’s associate vice-president of sustainability faces dilemmas in executing a strategy to reduce the retailer’s carbon footprint. He needs to integrate the concept of sustainability into the company’s larger corporate objectives, drive the concept in individual business units and identify the metrics for tracking the progress of reducing Sears Canada’s carbon footprint.The (B) case, 9B13D015, is positioned two years later, when the asso...Starting at €8.20
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Sonnen Trucking Company
Stephan Vachon; Tessa WeidnerCase IVEY-9B15D005-EService and Operations ManagementIn January 2013, the new chief executive officer of the Sonnen Trucking Company, a family-owned business, is considering how to reduce fleet insurance costs. As profit margins are very tight and continuing to shrink, she has to think about variables she can control in order to affect the bottom line positively. Insurance costs are the logical item to address since they are based on the company’s safety and accident records and the extent that it ...Starting at €8.20
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Re-Matt Inc.: Scaling the Mattress Recycling Operations
Stephan Vachon; Ramasastry ChandrasekharCase IVEY-9B17D023-EIn January 2017, the owner of Re-Matt Inc. (Re-Matt), a mattress recycling operation, was considering the way forward for the business he had developed in the city of Calgary, Alberta. Re-Matt was a unique enterprise in Alberta where municipalities, both urban and rural, had been categorizing mattresses as waste, and sending them to landfills for disposal, for decades. Re-Matt’s business was diverting used mattresses from landfills and recycling ...Starting at €8.20
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Sears Canada (B)
Stephan Vachon; Ramasastry ChandrasekharCase IVEY-9B13D015-EService and Operations ManagementThis is a supplement to 9B13D014.Starting at €5.74
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Inspiratica Web Services
Roger A. More; Rocky CampanaCase IVEY-9B11A005-EEntrepreneurship, MarketingThe owner of Inspiratica Web Services was about to graduate from university and devote all his time to his web design and hosting company. Since Inspiratica’s founding in 2006, annual sales had gone from a few thousand dollars to nearly $100,000. Furthermore, it had hired six staff and expanded its product offering to a complete web services package. However, the owner was scrutinizing the company’s product portfolio and wondering which products ...Starting at €8.20
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Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Michael Taylor; Rocky CampanaCase IVEY-9B12A041-EMarketingThis case concerns the bonus structure for a representative sales team. Pharma Talent, a contract sales company for pharmaceutical companies across Canada, promised its clients that its representatives would drive sales at a lower cost than what the client would incur if it had its own sales force. Historically, it had contracts with products that targeted physicians (e.g., prescription drugs or medical devices); however, a new contract in Ontari...Starting at €8.20
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Erie Thames Powerlines: The Hybrid Truck Decision
Stephan Vachon; Ryan MallanyCase IVEY-9B16B020-EAccounting and ControlErie Thames Powerlines, an electricity distributor in Southwestern Ontario, needed to determine the suitability of the company acquiring a hybrid truck as opposed to a conventional diesel utility truck. As of early July 2016, the truck suppliers (for both hybrid and diesel trucks) and the internal accounting department had provided substantial information with which to conduct a thorough analysis. The company also wanted to include some qualitati...Starting at €8.20