Stanford Graduate School of Business (USA)
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In the Line of Fire
Grousbeck, I. H; Prober, C. G.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH9-EDystonia is a disease that most of the Marvis family suffered from. Not only this, but mother Stephanie Marvis also was a single mother working hard to finance her four person family. Stephanie and her son David especially had symptoms of dystonia, which forced Stephanie to frequently take her son to the hospital. After much research, Stephanie found the Stanford Hospital’s Dr. Fields, who helped implant a device that would halt some of the dys...Starting at €8.20
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Helping to Ease the Pain and Suffering
Grousbeck, I. H; Prober, C. G.; Tauber, Alexander; Zambricki, Elizabeth A.Case SGSB-ETH6-EThis case is centered on Stanford University’s Palliative Care program and covers difficult conversations physicians must have with patients and their families. Situations include dealing with the angry family of a terminally ill patient, and how to legally and ethically respond to a patient’s request for assisted suicide.Starting at €8.20
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Natura: Exporting Brazilian Beauty
McKern, Bruce; Yamamoto, Leonardo; Bouissou, DanielaCase SGSB-IB92-EMarketingThis case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales model. The company was highly successful in the Brazil, despite the challenging Brazilian economy. Natura had successfully entered the Mexican and French markets. In 2008, it considered enteri...Starting at €8.20