HBSP (USA)
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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Walt Disney Company's Yen Financing (Spanish version)
Kester, W. Carl; Allen, William B.Case HBS-207S04FinanceDisney could issue ECU Eurobonds and swap into a Yen liability. The case explains how this alternative would work and suggests to the students ways to evaluate the hedging choices.Starting at €8.20
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R.J. Reynolds International Financing (Spanish Version)
Kester, W. Carl; Allen, William B.Case HBS-209S26FinanceReynolds debe fuente de una parte sustancial de la financiación de la adquisición de Nabisco en los mercados de bonos en alta mar. Morgan Guaranty ha propuesto un yen / dólar doble moneda eurobonos que podrían ser cubiertas en dólares. Esta estructura se compara con eurodólares Bonds, Euroyen Bonds, y Euroyen títulos canjeados o cubierta en dólares.Starting at €8.20