HBSP (USA)
-
Stealing Time: America's Disruption of the Swiss Watch Industry
Van Den Steen, Eric; Stark, AaronCase HBS-718500-EStrategyAfter years of growth, the Swiss watch industry faced an existential crisis. Exports to the US, their primary market, had dropped by more than two thirds over the past five years. Swiss watches were being disrupted by high-quality and affordable American products. The Swiss had to figure out how to respond. No matter the outcome, the year 1876 would prove to be pivotal.Starting at €8.20
-
Asahi Breweries Ltd. (Spanish version)
Salter, Malcolm S.; Kokuryo, JiroCase HBS-310S24StrategyFocuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer industry. This has been done through the creation of a new product category, "Dry Beer." Information on industry economics, Asahi's organizational process, and competitive interaction...Starting at €8.20