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Silverton Winery - Teaching Note
P. Fraser Johnson; Robert VolckoTeaching Note IVEY-W29389-EStrategyTeaching note for product 29388.Starting at €0.00
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66Agency: Building an Influencer Marketing Firm
Matthew Philp; Ali Tezer; Anne-Frédérique TremblayCase IVEY-9B19A029-EEntrepreneurship, MarketingSix years after its inception, Montréal-based social media marketing agency OVRGRND started a sister company, 66Agency, to tackle the growing need for brands to use Instagram influencers for their marketing needs. The new 66Agency acted as a facilitator bStarting at €8.20
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Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Ali Tezer; Matthew PhilpCase IVEY-W25404-EKnowledge and Communication, MarketingMaison Singulier was an online vintage furniture and home goods store founded in October 2020 and based in Montreal. Since its inception, Maison Singulier had succeeded in building a loyal customer base across Canada and the United States. Despite the earStarting at €8.20
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Silverton Winery
P. Fraser Johnson; Robert VolckoCase IVEY-W29388-EStrategyIn May 2022, a consultant with global management consulting firm Kearney was working on a project for a private equity client, OPW Partners Inc. (OPW). The client was looking to acquire a high-end wine producer in Oregon and had engaged Kearney to complete an operational due diligence of its wine-making operations. The consultant and his team would be flying to Oregon to complete a series of site visits and ask questions directly to the wine-maki...Starting at €8.20