HBSP (USA)
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Tequila Mobile SA
Halaburda, Hanna; Surma, Jerzy; Sesia, AldoCase HBS-712453-EStrategyWojciech Woziwodzki, co-founder, president, and CEO of Tequila Mobile SA, a mobile games developer, publisher, and service provider, had to make some important strategic decisions. Tequila Mobile SA had already decided to shift to a new "free2play" revenue model but needed to decide whether to focus on building its business in markets where penetration of smartphone devices was high and the economy was developed or in markets where the use of mob...Starting at €8.20
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Tascot Ties: Going Neck-and-Neck with Tradition
Tripsas, Mary; Silverman, Brian S.Case HBS-808082-EEntrepreneurshipTo maximize effectiveness, color cases should be printed on color. An abstract is not available for this product.Starting at €8.20
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TOTO: The Bottom Line
Tripsas, Mary; Egawa, Masako; Fukuyoshi, JunCase HBS-809064-EKnowledge and CommunicationTOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the US market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior - in contrast to the US, toilets in Japan are considered a high-tech consum...Starting at €8.20
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RBC: Transforming Transformation (B)
Bernstein, Ethan S.; Gino, Francesca; Sesia, AldoCase HBS-920045-ELeadership and People ManagementIn 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of "enablers of collaboration" (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. HisStarting at €5.74
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LOLA: Do You Know What's in Your Tampon
Schlesinger, Leonard A.; Sesia, AldoCase HBS-320015-EEntrepreneurshipLOLA is a direct-to-consumer (DTC) business launched in 2015. What started as a company to provide women with organic and transparent material-labeled tampons via a subscription model, had, by 2019 evolved to include additional menstrual and sexual wellness products. LOLA's leadership wanted women to come to the company for all of their reproductive health needs (including information and a place to engage in conversation) from menstruation throu...Starting at €8.20
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Tequila Mobile SA ( (Spanish Version)
Halaburda, Hanna; Surma, Jerzy; Sesia, AldoCase HBS-717S01StrategyWojciech Woziwodzki, co-fundador, presidente y CEO de Tequila Mobile SA, un desarrollador de juegos, editor, y el proveedor de servicio móvil, tuvo que tomar algunas decisiones estratégicas importantes. Tequila Mobile SA ya había decidido cambio hacia un nuevo modelo de ingresos "free2play", pero necesaria para decidir si se centran en la construcción de su negocio en los mercados donde la penetración de los teléfonos inteligentes era alta y se d...Starting at €8.20
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TOTO: The Bottom Line, Teaching Note
Tripsas, MaryTeaching Note HBS-810047-ETeaching Note for [809064].Starting at €0.00
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RBC: Transforming Transformation (A)
Bernstein, Ethan S.; Gino, Francesca; Sesia, AldoCase HBS-920008-ELeadership and People ManagementIn 2017, the Royal Bank of Canada (RBC), a Canadian financial icon, mandated a swat team of "enablers of collaboration" (their job description) to support the personal and commercial bank in the enterprise-wide RBC Cultural Transformation initiative. HisStarting at €8.20