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CapitalCare: Getting Lost in the Crowd
Mark Arnison; Sherrell Steele; Bob GravesCase IVEY-9B20A029-EMarketingIn July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was compet...Starting at €8.20
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Shopster.com
Malcolm Munro; Sid L. HuffCase IVEY-9B07E005-ECorporate Governance, Entrepreneurship, Information Technologies, StrategyShopster.com is a Calgary-based e-business company whose business is to assist other individuals or companies in setting up their own retail transactional websites. Shopster differs significantly from ordinary website developers in that retailers are able to select from a huge inventory of saleable products, through Shopster's network of goods providers. Shopster also provides software tools, and expertise, to allow anyone wishing to create an on...Starting at €8.20
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RBC and the MicroFIT Program
Mark ArnisonCase IVEY-9B17M181-EStrategyIn 2010, RBC Financial Group (RBC), a banking and insurance company headquartered in Toronto, Canada, had implemented a new loan program. The program targeted clients who were seeking loans for the installation of electricity-generating solar panels on their property under a new government-sponsored green power program, the Micro Feed-In Tariff Program (microFIT). For RBC, the loan program was an excellent fit with the company’s strategy to suppo...Starting at €8.20
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Pay Zone Consulting: A Global Virtual Organization
Malcolm Munro; Sid L. HuffCase IVEY-9B08C004-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyPay Zone Consulting is a small, highly specialized global consulting group providing information management solutions for the exploration and production sector of the oil and gas industry. The company operates entirely virtually with consultants and software developers in different parts of the world. The principals are considering growth options but are intent on preserving the quality of life provided by their virtual business model. The case e...Starting at €8.20
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Mosaic Home Services Ltd.: Sourcing and Securing Strategic Partnerships
Theresa A. Chika-James; Mark ArnisonCase IVEY-9B20M064-EEntrepreneurship, StrategyIn early 2019, the senior executive partners of Mosaic Home Services Ltd. (Mosaic), a home improvement and commercial property management company in Edmonton, Alberta, needed to choose from among several potential new partnership deals. When the senior executive partners had exited a family-owned commercial construction business in 2015 to start Mosaic, their major objective had been to help improve the living spaces of homeowners and the work sp...Starting at €8.20
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Orchid Species Preservation Foundation: Choosing a Direction
Mark ArnisonCase IVEY-9B17M055-EStrategyThe Orchid Species Preservation Foundation (OSPF) was a not-for-profit organization in Edmonton, Alberta, Canada. It was dedicated to the preservation of rare orchid species. The OSPF had 4,500 orchids housed in a greenhouse facility at the Muttart Conservatory, which was owned and managed by the City of Edmonton. In the autumn of 2014, the Muttart Conservatory management decided that the orchid collection should be downsized, in turn sparking th...Starting at €8.20
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Anduro Marketing: Internet Services vs. Software Sales
Malcolm Munro; Sid L. HuffCase IVEY-9B07A018-EEntrepreneurship, Information Technologies, Marketing, StrategyAnduro Marketing is a Canadian company that sells technical services to companies wanting to improve their search engine website rankings. Though small, Anduro has attracted several major clients in both Canada and the United States, and expects steady profitability and growth. Anduro believes it can generate substantial additional profit by developing and selling a suite of software products that automate its technical service offerings. Anduro'...Starting at €8.20