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Kraft Foods Canada: Targeting the Millennials
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A015-EPublished: Jun 6, 2016Reviewed: Jun 6, 2016Format: PDFPages: 12Language: English - Case
Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A002-EPublished: Jun 21, 2011Format: PDFPages: 14Language: English - Case
Pillsbury Cookie Challenge (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11AS001Published: Apr 16, 2013Reviewed: Mar 8, 2018Format: PDFPages: 16Language: Spanish - Case
Canopy Growth Corp.: Product Messaging for Recreational Cannabis
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A067-EPublished: Dec 22, 2016Reviewed: Dec 22, 2016Format: PDFPages: 14Language: English - Case
Otsuka Kagu Ltd: Saving the Furniture Business
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18M195-EPublished: Dec 21, 2018Reviewed: Dec 21, 2018Format: PDFPages: 16Language: English - Case
Cause-related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A003-EPublished: Apr 8, 2011Format: PDFPages: 18Language: English - Case
Pillsbury Cookie Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A001-EPublished: Feb 3, 2011Reviewed: Mar 8, 2018Format: PDFPages: 14Language: English - Case
Unilever Canada: Redefining the AXE Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A066-EPublished: Dec 23, 2016Reviewed: Dec 23, 2016Format: PDFPages: 13Language: English - Case
Takata Bankruptcy: Failure of Leadership or Innovation Gone Rogue
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20C003-EPublished: Jan 23, 2020Reviewed: Jan 14, 2020Format: PDFPages: 14Language: English - Case
Currencies and International Stock Returns (Spanish version)
Collection: HBSP (USA)Ref.: HBS-207S16Published: Mar 2, 2004Reviewed: Nov 15, 2004Format: PDFPages: 24Language: Spanish