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M2 Universal Communications
Srinivas Krishnamoorthy; Peter C. Bell; Ankur Bansal; Peter VazCase IVEY-9B09E013-ECorporate GovernanceTeleco Inc. (Teleco), an established telecom conglomerate with a significant position in the Canadian wireless business, had engaged M2 to plan its digital media spending strategy for the upcoming quarter. The vice-president at M2 would have to help Teleco decide on the ideal investment strategy for its $1.5 million digital media advertising budget and wondered how this would affect M2's strategic recommendations.Starting at €8.20
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Beck Taxi
Srinivas Krishnamoorthy; Ramasastry ChandrasekharCase IVEY-9B09M058-ECorporate Governance, Entrepreneurship, MarketingBeck Taxi is Toronto's leading cab brokerage. In May 2009, the company's chief executive officer (CEO) is wondering whether the company could change the radio fee for the limited duration of summer, usually a lean season for the cab trade. The fee, paid by drivers for the dispatch service connecting them to customers in waiting, has not been increased in over a decade. That is enough reason to go for a straight upward revision on a permanent basi...Starting at €8.20
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Renesas Electronics and the Automotive Microcontroller Supply Chain (A)
Shih, Willy; Pierson, MargaretCase HBS-612071-EService and Operations ManagementTo maximize their effectiveness, color cases should be printed in color. The magnitude 9.0 earthquake that struck Japan in March, 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab so its shutdown forced the "Big Three" of Detroit and Japan to shutdown production as well. Data from two automotive custo...Starting at €8.20
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RCA: Color Television and the Department of Justice (A)
Shih, Willy; Dieterich, GregoryCase HBS-614072-EStrategyThis case examines the early history of the color television receiver market, and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality had a dramatic impact on the long-term health of the U.S. consumer electronics industry. The associated (B) case is 614-073.Starting at €8.20
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Epistar and the Global LED Market
Shih, Willy; Chien, Chen-Fu; Wang, Hung-KaiCase HBS-615053-EStrategyIt took BJ Lee many years to learn how to navigate the patent minefield that was the global LED industry. When his company was first spun off from the Industrial Technology Research Institute in Taiwan, he thought the essence of a good IP strategy was to develop a technology portfolio that was different from everybody else. But in the ensuing two decades of competition and litigation, he came to appreciate some of the nuances that enabled his com...Starting at €8.20
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Supply Chain Management
Shih, WillyCase HBS-619023-EService and Operations ManagementThis note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply chain structure, supply chain coordination, coping with uncertain demand, and supply chain visibility.Starting at €8.20
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How Financial Tools Destroy Your Capacity to Do New Things (Spanish version)
Christensen, Clayton M.; Kaufman, Stephen P.; Shih, WillyArticle HBS-R0801FStrategyMost companies aren't half as innovative as their senior executives want them to be (or as their marketing claims suggest they are). What's stifling innovation? There are plenty of usual suspects, but the authors finger three financial tools as key accomplices. Discounted cash flow and net present value, as commonly used, underestimate the real returns and benefits of proceeding with an investment. Most executives compare the cash flows from inno...Starting at €8.20
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Pinpoint Consulting — Credit Card Portfolio Valuation
Srinivas Krishnamoorthy; Devin ChetanCase IVEY-9B11E032-ECorporate Governance, Finance, StrategyPinpoint Consulting, a multi-billion dollar strategy consulting firm, has been hired by Dart Financial Corporation to provide advice on the potential acquisition of a credit card portfolio. An analyst has the task of building a model and making recommendations. The price is set at $60 million and the analyst must assess whether the portfolio is an attractive opportunity and a suitable fit for Dart Financial.Starting at €8.20
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AmTran Technology Ltd.
Shih, Willy; Wang, Jyun-Cheng; Robinson, KarenCase HBS-613069-EStrategyTo maximize their effectiveness, color cases should be printed in color. As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales, marketing, and product definition work, while eastern companies in Asia like his perform the engineering and manufac...Starting at €8.20
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Komatsu Komtrax: Asset Tracking Meets Demand Forecasting
Shih, Willy; Hong, Paul; Park, YoungWonCase HBS-619022-EService and Operations ManagementKomatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production operations.Starting at €8.20