HBSP (USA)
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Sidewalk Labs: Privacy in a City Built from the Internet Up
John, Leslie K.; Weiss, Mitchell B.; Kelley, JuliaCase HBS-819024-EEntrepreneurshipBy the time Dan Doctoroff, CEO of Sidewalk Labs, began hosting a Reddit "Ask Me Anything" session in January 2018, he had only nine months remaining to convince the people of Toronto, their government representatives, and presumably his parent company Alphabet, Inc., that Sidewalk Labs' plan to construct "the first truly 21st-century city" on the Canadian city's waterfront was a sound one. Along with much excitement and optimism, strains of conce...Starting at €8.20
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Rosslyn Resource: Monetization and Sales Strategy, Teaching Note
Dolan, Robert J.; Yong, SunruTeaching Note HBS-918510-EMarketingTeaching note for case 918509.Starting at €0.00
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Northern Telecom (B): El lanzamiento de Norstar
Dolan, Robert J.Case HBS-508S21MarketingNorthern Telecom ha invertido $ 50 millones para desarrollar una nueva familia de sistemas telefónicos para pequeñas empresas. La propuesta de inversión se justifica sobre la base de la cuota de mercado impacto apreciable. Ahora, el equipo del proyecto debe desarrollar el programa de marketing de apoyo adecuada para la puesta en marcha del producto en dos mercados - los Estados Unidos y Canadá.Starting at €5.74
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Sidewalk Labs: Privacy in a City Built from the Internet Up, Teaching Note
John, Leslie K.; Weiss, Mitchell B.Teaching Note HBS-820023-EEntrepreneurshipTeaching note to case 819024Starting at €0.00