HBSP (USA)
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Supply Chain Management at World Co. Ltd. (Spanish Version)
Raman, Ananth; McClelland, Anna; Fisher, Marshall L.Case HBS-603S07Service and Operations ManagementDescribe una cadena de suministro con (es decir, dos semanas) tiempos de respuesta muy rápidos y permite a los estudiantes explorar cómo tal se consiguen tiempos de respuesta cortos. Permite a los estudiantes explorar qué otras cadenas de suministro, con mucho los tiempos de respuesta más largos, podrían no ser capaces de replicar esta actuación.Starting at €8.20
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Aflac's CEO Explains How He Fell for the Duck
Amos, Daniel P.Article HBS-R1001L-EStrategy"The Aflac Duck is a rock star in Japan," writes the company CEO. From 2003, when the duck was introduced in that country, to 2008, Aflac's revenues increased by 44%, to $16.6 billion. Seventy percent of that increase came from Japan. This article tells the often comical story of how the duck came into existence in the United States, its instant success in CNN ads on New Year's Day in 2000, its transmogrification into a popular stuffed animal, an...Starting at €8.20