HBSP (USA)
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Kao Corporation (Spanish Version)
Quelch, John A.; Stern, Aimee L.; Kameda, NorikoCase HBS-509S14MarketingA medida que se expande el mercado de pañales japoneses, gestión de Kao debe determinar su respuesta a la introducción de nuevos productos por parte de sus dos principales competidores. Las opciones incluyen el lanzamiento de una nueva marca de alta calidad precio o un nuevo bajo precio de marca, o el aumento de los gastos de publicidad y promoción para la línea de pañales actual de Kao.Starting at €8.20
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Why Entrepreneurs Don't Scale (Spanish version)
Hamm, JohnArticle HBS-R0212JEntrepreneurshipIt's well known that many executives who excel at starting businesses or projects fizzle out--in other words, they fail to "scale"--as their ventures grow. But the reasons have remained fuzzy. In this article, leadership coach John Hamm identifies four management tendencies that work for small-company or business-unit leaders but become Achilles' heels as those individuals try to run larger organizations. The first tendency is loyalty to comrades...Starting at €8.20