Ivey Business School (Canada)
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CAA Saskatchewan: Future of Auto Club
Bruce C. Anderson; Michael J. RouseCase IVEY-9B11M110-EEntrepreneurship, StrategyThe president and CEO of a provincial auto club is assessing opportunities to grow his organization at the same time as industry consolidation and changes in the allocation of national operating costs. The auto club has diversified from automobile towing and travel services into insurance, package travel, automobile sales, and service. However, the president's vision for the upcoming board of directors' meeting calls for a 300 per cent increase i...Starting at €8.20
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MacKenzie & Marr Guitars
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B13A038-EEntrepreneurship, MarketingIn 2013, the chief executive officer of the Canadian guitar manufacturer MacKenzie & Marr Guitars was reviewing all options to increase monthly sales, which were well short of the goal of 100 guitars a month or $1 million in annual revenue. Unlike its competitors in Canada, the company sold its products only online, promising delivery within 10 days and providing a seven-day return guarantee if the customer was not satisfied with the product. The...Starting at €8.20
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TransCanada's Energy East Pipeline: Managing Aboriginal Relations in the Energy Sector
Guy L.F. Holburn; Bruce C. Anderson; Andre WilkieCase IVEY-9B17M009-EStrategyIn October 2013, future prospects for TransCanada’s pipeline project were uncertain, as the company had to find ways to establish and manage relationships with Aboriginal communities along the proposed Energy East pipeline in Canada, particularly in the province of New Brunswick. Following Supreme Court rulings that reinforced the duty to consult and accommodate, Aboriginals came to have a powerful voice in the development of energy infrastructur...Starting at €8.20
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Colin's Car Detailing
Elizabeth M.A. Grasby; Cole FinnbogasonCase IVEY-9B14M008-EStrategyThe owner and founder of a small, independent car-detailing service considers several opportunities for his upcoming busy season. These opportunities include expanding the company’s services, purchasing a truck and becoming a mobile auto detailer, franchising the business or selling the business to pursue other work for the summer. With his undergraduate studies beginning in September, the owner’s top priority is to earn enough money to pay for t...Starting at €8.20