Ivey Business School (Canada)
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Nintendo: Game On!
Parul Purwar; Andrew Karl DeliosCase IVEY-9B16M158-EStrategyIn 2015, Nintendo—the iconic Japanese video game company—was faced with the decade-long challenge of responding to an industry that had changed in ways it had not anticipated. Under its new president, Nintendo had to contend with large-scale changes in the global gaming market. By not adapting to changing customer needs, Nintendo had lost the customer loyalty it had once enjoyed, as was evident from the decline in the number of units sold. It fac...Starting at €8.20
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Blackshop Restaurant
John S. Haywood-Farmer; Karim Moolani; Michelle PengCase IVEY-9B09D001-EService and Operations ManagementIn April 2008, the owners of the Cambridge, Ontario-based Cerny Hospitality Group (CHG) were considering the purchase and implementation of OpenTable's reservation management software in three of their restaurants, including the Blackshop Restaurant. It was thought that the software could aid in more effectively managing customer demand due to its ability to allow on-line reservations and its data-gathering capability, an improvement over its cur...Starting at €8.20
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Pokémon GO: Game On!
Parul Purwar; Andrew Karl DeliosCase IVEY-9B16M187-EStrategyThis case is a supplement to Nintendo: Game On! Released in July 2016, Pokémon GO was a location-based virtual reality mobile game in which players needed to locate and capture virtual creatures from the Pokémon family. Although it was a revolutionary concept, would its release mark a change in Nintendo’s recent history of continuous decline in revenues and profits? Supplement for product 9B16M158.Starting at €8.20
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Pixonix Inc. - Addressing Currency Exposure
Colette Southam; Karim MoolaniCase IVEY-9B08N013-EFinance, Knowledge and Communication, StrategyThe chief financial officer of Pixonix Inc. is trying to decide if she should hedge, given the current strength of the Canadian dollar. Her company licenses proprietary software through a U.S. company that will cost $7.5 million in three months time. TheStarting at €8.20