Ivey Business School (Canada)
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Alvéole: Growing the New Urban Beekeeping Market
Cheryl Gladu; Raymond L. PaquinCase IVEY-9B19M132-EEntrepreneurship, StrategyAlvéole was an urban beekeeping start-up in Montreal, Quebec. Founded in 2012, Alvéole offered beekeeping services and products in support of its social mission of educational outreach surrounding issues related to the natural environment, food security,Starting at €8.20
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True Büch Kombucha: Purposeful Growth
Candace Moody; Darrin AmbroseCase IVEY-9B18M188-EEntrepreneurship, StrategyShortly after entering the kombucha market in Calgary, Alberta, True Büch Kombucha (True Büch) experienced significant growth. True Büch was sold from reusable kegs and in single-serving bottles at local markets and retailers. However, with such high demaStarting at €8.20