HBSP (USA)
-
mixi (A)
Piskorski, Mikolaj Jan; Nomura, Masaru; Miyoshi, KanakoCase HBS-709413-EStrategyKasahara, the founder and CEO of mixi, the most successful Japanese on-line social network, is deciding between two strategic options: (i) B2C or (ii) C2C, to leverage the power of the social network. In the B2C option, mixi would become a portal for on-line shopping for both digital content and tangible goods and charge the business sellers a fee. In the C2C option, mixi would facilitate exchanges between mixi's members through on-line flea mark...Starting at €8.20
-
Building a Community at Semiconductor Manufacturing International Corporation
Marquis, Christopher; Zhou, Zucheng; Chen, Mo; Fan, HengCase HBS-413083-ELeadership and People ManagementOver the past decade, Semiconductor Manufacturing International Corporation (SMIC) had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning international school from pre-kindergarten through twelfth grade that by 2012 enrolled over 2,000 students. These amenities allowed the company to attract and retain high-quality employees...Starting at €8.20