HBSP (USA)
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Kao Corporation (Spanish Version)
Quelch, John A.; Stern, Aimee L.; Kameda, NorikoCase HBS-509S14MarketingA medida que se expande el mercado de pañales japoneses, gestión de Kao debe determinar su respuesta a la introducción de nuevos productos por parte de sus dos principales competidores. Las opciones incluyen el lanzamiento de una nueva marca de alta calidad precio o un nuevo bajo precio de marca, o el aumento de los gastos de publicidad y promoción para la línea de pañales actual de Kao.Starting at €8.20
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Geographical Indications: I Say "Kalamata", the EU Says "Black Olive" (B)
Pozen, Robert C.; Satchcroft, AniCase HBS-309115-ESupplement to 309114Starting at €5.74
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Geographical Indications: I Say
Pozen, Robert C.; Satchcroft, AniCase HBS-309114-EIn April 2005, Alexandra was the owner of an Australian farm that produced olives, including Kalamata table olives. Alexandra had invested in the expansion of her farm in anticipation of the evolution of her market from domestic trade in Australia to international export. There was, however, a disruptive dispute before a WTO tribunal between Australia and the EU regarding the protection of Geographical Indications, which identify a product's orig...Starting at €8.20