HBSP (USA)
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Zespri Grows
Bell, David E.; Kindred, NatalieCase HBS-519047-EMarketingControlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned "corporatized cooperative" with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit, but rather managed an integrated marketing system across the value chain. This coordinated structure enabled Zespri to control quality, build a brand, and command premium prices in expor...Starting at €8.20
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Emotiv Systems Inc.: It's the Thoughts that Count, Teaching Note
Ofek, Elie; Kindred, NatalieTeaching Note HBS-511072-EMarketingTeaching Note for 510050.Starting at €0.00
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Luvo (B)
Alvarez, Jose B.; Kindred, NatalieCase HBS-520101-EMarketingThis case, a follow-on to "Luvo" (517-049), provides a brief look at changes that have occured at Luvo, now called Performance Kitchen, since the timing of the first case (mid 2016). Set in January 2020, Luvo (B) touches on developments such as the companStarting at €5.74
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P&G Canada: Old Company, New Tricks
Hall, Brian J.; Chang, Tiffany Y.; Hall, Theresa MorinCase HBS-916019-ELeadership and People ManagementP&G Canada faces ongoing global pressure to increase productivity and reduce spending. Thom Lachman, President of P&G Canada, is seemingly out of options that will make a large enough impact without harming the business, until the idea of a radical space reduction strikes him. The case follows Lachman, working closely with Country HR Manager Jane Lewis, from idea inception to the eve of the company-wide transition to a dramatically scaled-down an...Starting at €8.20
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P&G Canada: Old Company, New Tricks (B)
Hall, Brian J.; Chang, Tiffany Y.; Hall, Theresa MorinCase HBS-916024-ELeadership and People ManagementThis is the (B) case to P&G Canada: Old Company, New Tricks. It details the outcome of the drastic reduction in office space from eight floors to three floors.Starting at €5.74