Default Category
-
C&F Consulting, Inc.
Alison Konrad; Ken MarkCase IVEY-9B14C024-ELeadership and People ManagementIn July 2009, C&F Consulting, Inc., based in Toronto, sends a team of five brand strategists to work with a client in China on marketing and advertising for a car brand specific to the North American market. The team, consisting of four men and one woman, often meet for dinner after their day’s work, which consists of conducting a crash course in North American-style marketing for the Chinese client’s cohort of new recruits. The woman feels that ...Starting at €8.20
-
Co-Operators: Catalyzing the Insurance Industry for Sustainability
Alison Konrad; Mary Enhua XuCase IVEY-W29934-EEntrepreneurship, StrategyTom Ewart had been recently promoted to associate vice-president (VP) of Sustainability at The Co-operators Group Limited (Co-operators), a Canadian financial services company focused on insurance. Ewart and his team were in the process of publishing the company’s annual integrated report to inform stakeholders of the firm’s current environmental, social, and governance (ESG) initiatives and commitments. With sustainability trends rapidly growing...Starting at €8.20