Ivey Business School (Canada)
-
The Toronto Ultimate Club
Elizabeth M.A. Grasby; Jamie HyodoCase IVEY-9B09A029-EMarketingThe general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club's viability in the coming years.Starting at €8.20
-
Wellspring (A): Partnering for Compassion
Ryan Raffety; Oana BranzeiCase IVEY-9B13M131-EStrategyThe case features a non-profit organization in crisis: a local cancer-support centre faces many constraints but has few options. The organization is committed to improving the lives of families affected by cancer by providing free services to its members and funding its small full-time staff through donations. However, its compassionate mission and its financial viability appear to be at odds, with every additional program sinking the small non-p...Starting at €8.20
-
Monforte Dairy
Elizabeth M.A. Grasby; Jamie HyodoCase IVEY-9B10M037-EStrategyThe owner of Monforte Dairy Company Ltd. in Stratford, Ontario, was torn between two alternatives for the future of the company. She depended on the company for her livelihood, but she also wanted to use the company to further several culinary movements. All major growth options under consideration would require debt financing, and the owner wondered what affect this would have on her company.Starting at €8.20
-
Wellspring (B): The YMCA Partnership
Ryan Raffety; Oana BranzeiCase IVEY-9B13M132-EStrategySupplement case to Wellspring: Partnering for Compassion (A), 9B13M131.Starting at €5.74