HBSP (USA)
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Betting on Blockchain (Spanish version)
Lal, Rajiv; Johnson, ScottCase HBS-519S15StrategyIn March 2018, international shipping giant Maersk is getting ready to debut a trade digitization platform. Maersk hopes the platform will help streamline global trade since shipping goods internationally is an extraordinarily complicated and inefficient process. Maersk intends for stakeholders throughout the supply chain to utilize the platform, including its competitors. Blockchain, made famous through cryptocurrency, will power part of the p...Starting at €8.20
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Kameda Seika: Cracking the US Market
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-517095-EMarketingIn spring 2016, Kameda's CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company's US subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product in Japan, Kakinotane, as well as other types of rice...Starting at €8.20
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Kameda Seika: Cracking the US Market, Teaching Note
Ofek, ElieTeaching Note HBS-518033-EMarketingTeaching note for case 517095.Starting at €0.00