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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCase IVEY-9B14C045-EEntrepreneurship, Leadership and People ManagementBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Starting at €8.20
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCase IVEY-9B14A038-EEntrepreneurship, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Starting at €8.20
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCase IVEY-9B14A036-EMarketing, StrategyOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Starting at €8.20
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Banff Aspen Lodge: Staffing for Success
Laurie Busuttil; Susan Van WeeldenCase IVEY-9B19C015-ELeadership and People Management, StrategyIn July 2018, the general manager of the Banff Aspen Lodge in Alberta, Canada, needed to fill two vacancies at the Front Desk. He faced several challenges because of a tight labour market and the never-ending cycle of staff turnover in the hospitality sector, especially in a resort town. Although the general manager was confident that the hotel had many good human resource management practices, he wondered whether he could apply a more systematic...Starting at €8.20
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCase IVEY-9B14C046-EEntrepreneurship, Leadership and People ManagementSupplement to 9B14C045.Starting at €5.74
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Banff Aspen Lodge: Evolving the Business Strategy
Laurie Busuttil; Susan Van WeeldenCase IVEY-9B18M126-EStrategyIn June 2013, the general manager of the Banff Aspen Lodge in Alberta, Canada, had to decide how to use the space previously vacated by a gift shop that had been housed in the lobby of the hotel. With high occupancy rates and no immediate pressure to add significantly to the hotel’s bottom line, the general manager had the luxury of testing new services that could help deliver on the hotel’s mission to provide every guest with an exceptional expe...Starting at €8.20
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Eagles Nest Association of Waterdown: Decisions at the Crossroads
Laurie Busuttil; Susan Van Weelden; Erica CostinCase IVEY-9B20M162-EStrategyEagles Nest Association of Waterdown (Eagles Nest) was a not-for-profit organization (NFP) in Waterdown, Ontario which focused on assisting women and children fleeing abusive situations. They closed a transitional home because the lease was not renewed onStarting at €8.20
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Scenic Floral: Go North Young Man?
Laurie George Busuttil; Susan Van Weelden; Emma VanderPloegCase IVEY-W25532-EAccounting and Control, StrategyBen Van Weelden, Manager of Scenic Floral, was considering providing direct-to-door delivery to Northern Ontario stores for its main customer, Metro Inc. Scenic was looking for ways to increase sales and profit, but also had its eye on providing coast-to-Starting at €8.20