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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCase IVEY-9B14C045-EEntrepreneurship, Leadership and People ManagementBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Starting at €8.20
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dpms. - The Price of Earned Media
Julia Cutt; Mary WeilCase IVEY-9B14A038-EEntrepreneurship, MarketingIn April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth ...Starting at €8.20
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Lululemon Athletica Inc. - Moving Forward With Humility
Mary Weil; Julia CuttCase IVEY-9B14A036-EMarketing, StrategyOn March 27, 2014, the new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has just announced the previous year’s flat fourth quarter results. These unimpressive financial figures have amplified the need to address the company’s damaged reputation. In 2013, the apparel brand faced a product recall and a public relations backlash after a controversial interview and botched apology by its founder, ...Starting at €8.20
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Earthwear Face & Body: Communicating Corporate Culture (B)
Mary Weil; Julia CuttCase IVEY-9B14C046-EEntrepreneurship, Leadership and People ManagementSupplement to 9B14C045.Starting at €5.74
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ArcelorMittal and the Ebola Outbreak in Liberia
Reinert, Sophus A.; Nam, Sarah; Pan, Sisi; Werker, EricCase HBS-718029-EEconomicsDuring the summer of 2014, Alan Knight, General Manager of Corporate Responsibility at the integrated steel and mining company ArcelorMittal, observed the unfolding of an Ebola epidemic in Liberia and other countries in West Africa with great concern. On the one hand was the sheer tragedy of the calamity that struck the poverty-stricken country, recently emerged from a long and painful civil war; on the other, the fact that ArcelorMittal's mining...Starting at €8.20
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ArcelorMittal and the Ebola Outbreak in Liberia, Teaching Note
Reinert, Sophus A.Teaching Note HBS-718045-EEconomicsTeaching note for case 718029.Starting at €0.00
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Kickstarting Tomato Jos in Nigeria
Reinert, Sophus A.; Kavalercik, RisaCase HBS-718027-EEconomicsIn the spring of 2016, Mira Mehta (HBS'14), faced a difficult decision. Following a successful Kickstarter campaign, and winning the second place in the HBS New Venture Competition-Social Enterprise Track, she had moved to Northern Nigeria, where she founded the tomato paste company Tomato Jos. Though her brand had gained traction, however, she had, in the face of endless foreseen and unforeseen obstacles, yet to produce any actual paste. As the ...Starting at €8.20
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Kickstarting Tomato Jos in Nigeria, Teaching Note
Reinert, Sophus A.Teaching Note HBS-718050-EEconomicsTeaching note for case 718027.Starting at €0.00