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Tascot Ties: Going Neck-and-Neck with Tradition
Tripsas, Mary; Silverman, Brian S.Case HBS-808082-EEntrepreneurshipTo maximize effectiveness, color cases should be printed on color. An abstract is not available for this product.Starting at €8.20
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TOTO: The Bottom Line
Tripsas, Mary; Egawa, Masako; Fukuyoshi, JunCase HBS-809064-EKnowledge and CommunicationTOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the US market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior - in contrast to the US, toilets in Japan are considered a high-tech consum...Starting at €8.20
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La continua transformación de Asahi Glass: implementación del valor económico añadido (EVA)
Desai, Mihir A.; Egawa, Masako; Wang, YanjunCase HBS-207S12FinanceEste caso explora el uso de EVA - valor económico añadido - metodología en Asahi Glass. EVA es uno de los cambios iniciados por el director general dirigida a transformar Asahi Glass de una compañía japonesa tradicional a una firma global. Otros cambios incluyen una reorganización corporativa en grupos empresariales de todo el mundo, el nombramiento de los administradores no japoneses a posiciones clave, y las reformas de gobierno corporativo. La...Starting at €8.20
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TOTO: The Bottom Line, Teaching Note
Tripsas, MaryTeaching Note HBS-810047-ETeaching Note for [809064].Starting at €0.00