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The Yukon Soaps Company: Indigenous Business Growth
Dominic Lim; Victor LalCase IVEY-9B21M055-EStrategyIn February 2019, the owner of the Yukon Soaps Company (Yukon Soaps), based in Mayo, Yukon, was contemplating the path forward for her business. Founded in 1998, Yukon Soaps was a provider of hand-crafted artisanal soap featuring Indigenous artwork. Yukon Soaps had been experiencing double-digit annual sales growth over the past several years, and demand was steadily exceeding supply. The owner felt that her business had reached a critical point,...Starting at €8.20
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Freshii Inc.: Scaling Up Culture
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B18M175-EEntrepreneurship, StrategyThe chief executive officer (CEO) of Freshii Inc., a leading Canadian-based, international franchised restaurant chain, had developed a distinctive corporate culture at the restaurant’s head office. In July 2017, Freshii was expanding its healthy food, faStarting at €8.20
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Helarctos Ventures: Investing in Seed-Stage Start-Ups
Matthew WongCase IVEY-9B19M112-EEntrepreneurship, StrategyIn early 2016, Canada’s venture capital (VC) investment environment was growing and, as a result, exciting new start-ups were fruitfully collaborating with a sophisticated selection of investors. Ajay Joshi, a partner at Helarctos Ventures (HV), a seed-stStarting at €8.20
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Aritzia: Managing Growth in a Global Pandemic
Dominic Lim; Alina Salemohamed; Liam JohnsonCase IVEY-9B21M074-EStrategyFounded in 1984 in Vancouver, Aritzia has been a massive success story, expanding across Canada and into the United States with no signs of slowing down. In March 2020, however, with the COVID-19 pandemic spreading rapidly through North America, the womenStarting at €8.20
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Innovate LLP: Legal Dilemmas in the Start-up World
Matthew Wong; Adrienne Ng; Darren MeisterCase IVEY-9B15M107-EEntrepreneurship, StrategyA burgeoning mobile application entrepreneur has developed an interesting potential product with her friends. However, when she encounters an investment opportunity, she decides to seek legal advice for the first time in her business life. As a result of her initial meeting with a lawyer, she realizes how unprepared she is and some of the tough questions that she will need to answer.Starting at €8.20
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Twenty One Toys Inc.: Sparking Growth
Dominic Lim; Ken MarkCase IVEY-9B17M188-EEntrepreneurship, StrategyThe founder and chief executive officer of Twenty One Toys Inc., a Canadian designer and manufacturer of educational toy sets, was considering her firm’s future in 2017. The company had doubled its revenues each year for the past two years with its first toy—and, thus far, its only product—the Empathy Toy. The entrepreneurial founder had defied the odds, gaining recognition for her product and securing funds from socially focused awards and firms...Starting at €8.20
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Sawchyn Guitars: Can an Old Business Learn New Tricks
Meredith Woodwark; Matthew WongCase IVEY-9B13M084-EEntrepreneurship, StrategyAWARD WINNING CASE - Laurier School of Business and Economics Best Case Award 2013. The owner of Sawchyn Guitars makes fine handmade acoustic guitars and mandolins. After 40 years of operating from a two-storey backyard garage, he contemplates a shift from a solely custom-order business to a storefront location. Although his custom-order business is still strong, the owner sees the opportunity to realize his dream of providing a full-service musi...Starting at €8.20
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Mobilia Interiors Inc.: The Operations Decision
Eric Morse; Ken Mark; Matthew WongCase IVEY-9B10M047-EEntrepreneurship, StrategyIn May 2008, the president of Montreal-based retailer of designer furniture store, Mobilia, was reviewing her workload. Mobilia's growth had required she to spend increasing amounts of her time in operations, finance and human resources and significantly less time on sourcing and purchasing. With a doubling of her direct reports in recent years, and recognizing that external hires would soon be necessary to support Mobilia's growth, she wondered ...Starting at €8.20
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Sachi Superfoods: In Pursuit of the Next Superfood
Dominic Lim; Kayla Gray; Anay GaneriwalaCase IVEY-W34703-EEntrepreneurship, MarketingAfter importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.Starting at €8.20
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Carrot Rewards: Carrot at a Crossroads
Dominic Lim; Ramasastry ChandrasekharCase IVEY-9B21M033-EEntrepreneurship, Leadership and People ManagementIn December 2018, the founder and chief executive officer (CEO) of Carrot Rewards (Carrot), a profitable Canadian social enterprise, was facing a turning point. The company, which had been founded three years earlier, was about to implode. Its single largest client had just conveyed its decision to pull out, causing a sudden 65 per cent drop in the company’s annual revenue. Should Carrot continue with the prevailing model-one day at a time? Shoul...Starting at €8.20