HBSP (USA)
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Cancer Screening in Japan: Market Research and Segmentation
Quelch, John A.; Rodriguez, MargaretCase HBS-514057-EMarketingSince founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun and Yoshiki applied marketing research techniques to increase the screening rate for breast cancer, a disease which killed over 12,000 Japanese women in 2011. Cancer screening...Starting at €8.20
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Vision 2020: Takeda and the Vaccine Business
Quelch, John A.; Rodriguez, MargaretCase HBS-514084-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003 and chief executive in 2009. By 2013, Takeda was in the midst of implementing its new Vision 2020 plan, a s...Starting at €8.20
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Rubbish Boys
Wasserman, Noam; Galper, RachelCase HBS-808101-EEntrepreneurshipIt looked like founder-CEO Brian Scudamore might not be able to pursue franchising as a growth option for his junk-removal business after all. Over the years, he had overcome many hurdles, including buying out his "too-fiery" co-founder, firing all of his employees so he could start all over again when he became disillusioned with the company's developing culture, and failing at experimenting with student franchising to increase the rate of growt...Starting at €8.20
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Rubbish Boys (Spanish version)
Wasserman, Noam; Galper, RachelCase HBS-811S01EntrepreneurshipParecía que el fundador y CEO Brian Scudamore podría no ser capaz de seguir la franquicia como una opción de crecimiento para su negocio de chatarra de eliminación después de todo. Con los años, que había superado muchos obstáculos, incluyendo la compra a cabo su "demasiado ardiente" co-fundador, disparando a todos sus empleados para que pudiera empezar todo de nuevo cuando él se desilusionó con la cultura el desarrollo de la compañía, y en su de...Starting at €8.20
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Rubbish Boys, Teaching Note
Wasserman, NoamTeaching Note HBS-810021-EEntrepreneurshipTeaching Note for [808101].Starting at €0.00