Ivey Business School (Canada)
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Bixi Goes to New York
Yves Plourde; Jean-Louis SchaanCase IVEY-9B15M013-EEntrepreneurship, StrategyIn May 2011, the Public Bike System Company, based in Montreal, Canada, was preparing to answer a request for proposal by New York City to create a financially self-sustaining public bike-sharing system. Three years earlier, the company, owned by the Montreal Transit Authority, had created Bixi, a service that made bikes available to members through docking stations, powered by solar energy, spread across the city. Although its financial structur...Starting at €8.20
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Car2go Montreal: The Electrification Opportunity
Yves Plourde; Felipe HelferCase IVEY-9B16M056-EStrategyIn 2015, the City of Montreal issued an international request for interest for the implementation of an all-electric carsharing service. This situation represented both a threat and an opportunity for car2go, a carsharing service company and a subsidiary of Daimler that had successfully operated 29 carsharing systems across Europe and North America. Would it be worthwhile for car2go to respond to the request for interest and, in doing so, adapt i...Starting at €8.20