Stanford Graduate School of Business (USA)
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Topgolf: Building a Global Sports Entertainment Community
Foster, George; van der Wal, CorCase SGSB-SPM57-EStrategyTopgolf started with the simple concept that it was time to rethink the “joyless mud fields” of golf—and apply microchip technology to create new frontiers in the game. Topgolf Watford, the company’s first facility, opened in 2000 northwest of central London. Topgolf differentiated itself from traditional driving ranges by offering covered bays, multiple screens, patios and cafés—in addition to new golf accuracy challenges based on scoring tied...Starting at €8.20
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Runa: Driving Social Change through Passion ans Profit
Hattendorf, L; Kissick, RCase SGSB-E549-EEntrepreneurshipNear the end of 2008, Tyler Gage and Dan MacCombie enrolled in an entrepreneurship course at Brown University. During the class, they refined the business plan for Runa, a beverage company that would make drinks from guayusa, a little-known leaf that grew in the Amazon. Beyond the potential of the business to make money, the two believed in Runa’s social mission―respecting the cultural traditions of Ecuadorian Kichwa communities, providing sust...Starting at €8.20
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Rick Welts: NBA and Club Leadership Roles Provide Platform for Broader Societal Change
Foster, George; van der Wal, Cor; Gutierrez, Gerzain; Naidu, ZachCase SGSB-L38-ELeadership and People ManagementRick Welts has been one of the most successful and lauded business executives in professional sports. He made remarkable contributions to the NBA league office, and was president of three NBA teams which won seven championships during his tenure. He was elected to the basketball Hall of Fame in 2018, a rare distinction for a business-side executive who was not an owner or commissioner. In 2011, he became the first openly gay high-level sports exe...Starting at €8.20