HBSP (USA)
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Marketing i-mode (Spanish version)
Moon, YoungmeCase HBS-504S02Marketingi-mode is a wireless Internet service offered in Japan by NTT DoCoMo. In just three years, the service has won over 30 million subscribers and achieved a 60% share of Japan's mobile Internet market, making it the most successful mobile data service in the world. It is now early 2002 and Keiichi Enoki, managing director of NTT DoCoMo's i-mode service, faces two challenges. On the domestic front, i-mode must fend off two strong competitors while ma...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Lind Equipment
Ruback, Richard S.; Yudkoff, RoyceCase HBS-212012-EFinanceLind Equipment failed to meet its loan covenants with its senior bank lender in the summer of 2008, just six months after it was acquired. While the senior bank debt comprised only 6% of the capital used in the acquisition and was fully secured, it exercised its right to stop payments to Lind's subordinated lender that funded about 40% of the acquisition, pushing that debt into default as well. These financial problems were the result of declinin...Starting at €8.20
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Baskits Inc.
Ruback, Richard S.; Yudkoff, RoyceCase HBS-217001-EEntrepreneurshipSoon after Robin Kovitz (MBA 2007) acquired Baskits Inc., the largest gift basket company in Canada, she became convinced that the business needed to make significant operational improvements. In her first year as CEO, she introduced an ERP system to help with sales and purchasing, and relocated the business to a more efficient facility. She wondered if she moved too quickly.Starting at €8.20
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Lind Equipment, Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-218119-EFinanceTeaching note for case 212012.Starting at €0.00
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Baskits Inc., Teaching Note
Ruback, Richard S.; Yudkoff, Royce; Rosenfeld, AhronTeaching Note HBS-220086-EEntrepreneurshipTeaching note for case 217001.Starting at €0.00