Default Category
-
Nouveau Event Planning: The Wedding Extravaganza
Neil Bendle; Rocky CampanaCase IVEY-9B11A042-EMarketing, StrategySince 1988, Nouveau Event Planning has been operating the largest wedding expo in Windsor, Canada, an event called the Wedding Extravaganza. In 2001, the Wedding Odyssey became the second wedding expo in Windsor, and started to pose a significant threat to the Wedding Extravaganza. Now in 2011, the owner of Nouveau Event Planning must make strategic decisions involving pricing, customer retention, and selection of an appropriate target market. Sh...Starting at €8.20
-
HBA Job Offer Negotiation: Applicant
Fernando Olivera; Ryan Quirt; Alan RichardsonCase IVEY-9B16C043-ELeadership and People ManagementTo be used with 9B16C042.Starting at €8.20
-
HBA Job Offer Negotiation - Teaching Note
Fernando OliveraTeaching Note IVEY-8B16C042-ELeadership and People ManagementTeaching note for products 9B16C042 and 9B16C043.Starting at €0.00
-
HBA Job Offer Negotiation: Recruiter
Fernando Olivera; Ryan Quirt; Alan RichardsonExercise IVEY-9B16C042-ELeadership and People ManagementHBA Job Offer Negotiation is a role play between a job applicant who is graduating from an undergraduate business school and a recruiter from a global consulting firm. It is intended to illustrate the importance of preparation and planning; integrative negotiation in the context of job offers, and specific behaviours that contribute to effective negotiation. To be used with 9B16C043.Starting at €8.20
-
Inspiratica Web Services
Roger A. More; Rocky CampanaCase IVEY-9B11A005-EEntrepreneurship, MarketingThe owner of Inspiratica Web Services was about to graduate from university and devote all his time to his web design and hosting company. Since Inspiratica’s founding in 2006, annual sales had gone from a few thousand dollars to nearly $100,000. Furthermore, it had hired six staff and expanded its product offering to a complete web services package. However, the owner was scrutinizing the company’s product portfolio and wondering which products ...Starting at €8.20
-
Pharma Talent: Paying Sales Force Bonuses Within a Fixed Budget
Michael Taylor; Rocky CampanaCase IVEY-9B12A041-EMarketingThis case concerns the bonus structure for a representative sales team. Pharma Talent, a contract sales company for pharmaceutical companies across Canada, promised its clients that its representatives would drive sales at a lower cost than what the client would incur if it had its own sales force. Historically, it had contracts with products that targeted physicians (e.g., prescription drugs or medical devices); however, a new contract in Ontari...Starting at €8.20