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Honda (A) (Spanish version)
Christiansen, Evelyn T.; Pascale, Richard TannerCase HBS-306S19Strategyan earlier case and Boston Consulting Group report on the motorcycle industry. Should be used with Honda (B).Starting at €8.20
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Honda (B) (Spanish version)
Christiansen, Evelyn T.; Pascale, Richard TannerCase HBS-306S20StrategyDescribes the history of Honda Motor Company from its beginning through its entry into and subsequent dominance of the U.S. market as seen through the eyes of Honda executives. The history of Honda's successful entry into the U.S. market is viewed as highly adaptive and fraught with error and serendipity. Honda (A) and (B) are designed to be used together to contrast two differing views of major events in a company's history, both of which are im...Starting at €5.74
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Sony Corporation’s Aibo: An Intelligent Decision
Tulsi JayakumarCase IVEY-9B18M036-EStrategyIn November 2017, the chief executive officer of Sony Corporation was preparing to announce the company’s release of its rebooted robo-pup, the Aibo—a robot equipped with sensors and actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog. Sony Corporation, the 70-year-old iconic Japanese manufacturing company, had diverse businesses. After significant restructuring since 1999 to addre...Starting at €8.20
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Japan’s Monetary Policy: Accommodating Inflation Unconventionally
Tulsi JayakumarCase IVEY-9B18M148-EStrategyIn January 2018, the governor of the Bank of Japan (BoJ), was preparing for a meeting of the policy board of the BoJ. While the broad macroeconomic indicators hinted at a Japanese recovery, Japan still continued to have an inflation rate well below its target of 2 per cent. The accommodative, unconventional monetary policy of quantitative and qualitative easing engineered by the governor in 2013 had resulted in a bloated balance sheet for the BoJ...Starting at €8.20
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Sony Corporation’s Aibo: An Intelligent Decision? (Japanese version)
Tulsi JayakumarCase IVEY-W34639StrategyIn November 2017, the chief executive officer of Sony Corporation (Sony) was preparing to announce the company’s release of its rebooted robo-pup, the Aibo, a robot equipped with sensors and actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog. Sony, the 70-year-old iconic Japanese manufacturing company, had diverse businesses. After significant restructuring since 1999 to address i...Starting at €8.20