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CapitalCare: Getting Lost in the Crowd
Mark Arnison; Sherrell Steele; Bob GravesCase IVEY-9B20A029-EMarketingIn July 2018 Sherry Schaefer, the Director, Foundation & Community Engagement at the CapitalCare Foundation (the Foundation) was facing an organizational branding/positioning problem. The Foundation, based in Edmonton, Alberta, Canada, was responsible for raising donations to support equipment and enrichment programs in long-term care facilities that provide long-term housing and medical care for sick and elderly people. The Foundation was compet...Starting at €8.20
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Mosaic Home Services Ltd.: Sourcing and Securing Strategic Partnerships
Theresa A. Chika-James; Mark ArnisonCase IVEY-9B20M064-EEntrepreneurship, StrategyIn early 2019, the senior executive partners of Mosaic Home Services Ltd. (Mosaic), a home improvement and commercial property management company in Edmonton, Alberta, needed to choose from among several potential new partnership deals. When the senior executive partners had exited a family-owned commercial construction business in 2015 to start Mosaic, their major objective had been to help improve the living spaces of homeowners and the work sp...Starting at €8.20
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RBC and the MicroFIT Program
Mark ArnisonCase IVEY-9B17M181-EStrategyIn 2010, RBC Financial Group (RBC), a banking and insurance company headquartered in Toronto, Canada, had implemented a new loan program. The program targeted clients who were seeking loans for the installation of electricity-generating solar panels on their property under a new government-sponsored green power program, the Micro Feed-In Tariff Program (microFIT). For RBC, the loan program was an excellent fit with the company’s strategy to suppo...Starting at €8.20
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Orchid Species Preservation Foundation: Choosing a Direction
Mark ArnisonCase IVEY-9B17M055-EStrategyThe Orchid Species Preservation Foundation (OSPF) was a not-for-profit organization in Edmonton, Alberta, Canada. It was dedicated to the preservation of rare orchid species. The OSPF had 4,500 orchids housed in a greenhouse facility at the Muttart Conservatory, which was owned and managed by the City of Edmonton. In the autumn of 2014, the Muttart Conservatory management decided that the orchid collection should be downsized, in turn sparking th...Starting at €8.20