Stanford Graduate School of Business (USA)
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STRIVR Labs
Foster, George; Rissick, RyanCase SGSB-E590-EEntrepreneurshipNear the end of 2014, Derek Belch decided to turn his master’s thesis into a virtual reality athletic training company called STRIVR Labs [Sports Training in Virtual Reality]. Born out of Stanford University’s famed Virtual Human Interaction Lab, STRIVR garnered immediate interest from a wide array of organizations. Having played and coached football at Stanford University, Belch had connections within several professional and collegiate footba...Starting at €8.20
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Johnson Controls, Inc. - Automotive Systems Group The Georgetown, Kentucky Plant
Roberts J; Milgrom PCase SGSB-BE9-EEconomicsThis case focuses on the auto supply industry and especially the relations between Johnson Controls (JCI) Automotive Systems Group's Georgetown plant and its main customer, Toyota Motor Manufacturing. Toyota's U.S. assembly plant, for which JCI supplies seats on a just-in-time basis. It can be used to investigate the differing patterns of supplier relations that were traditional in the U.S. and Japanese auto industries, to examine the adaptations...Starting at €8.20