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The Northwest Passage
Leonard, Herman B.; Brannen, PeterCase HBS-309067-EFollowing dozens of failed expeditions to "discover" the NW passage, a Norwegian adventurer employs a new approach that emphasizes rigorous preparation, a lighter, quicker style, and a willingness to adapt to the inhospitable Arctic environment and its people. The case summarizes the bleak history of the exploration of the Northwest passage over several centuries, examining expeditions that employed a broad spectrum of strategies, leadership styl...Starting at €8.20
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The Northwest Passage (Epilogue)
Brannen, Peter; Leonard, Herman B.Case HBS-309068-ESupplement to 309067Starting at €8.20
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Kameda Seika: Cracking the US Market
Ofek, Elie; Sato, Nobuo; Kanno, AkikoCase HBS-517095-EMarketingIn spring 2016, Kameda's CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company's US subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to achieve growth, with the vision of becoming a global food company. Starting in 2008, it had tried to market its best-selling product in Japan, Kakinotane, as well as other types of rice...Starting at €8.20
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Kameda Seika: Cracking the US Market, Teaching Note
Ofek, ElieTeaching Note HBS-518033-EMarketingTeaching note for case 517095.Starting at €0.00