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Y U Ranch: Strategy and Sustainability in Cattle Ranching (A)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M080-EStrategyAWARD WINNING CASE - This case won the 2011 Oikos Sustainability Case Writing Competition. The owner and operator of Y U Ranch, a Longhorn cattle ranch in southern Ontario, is required to make a set of interesting but seemingly unimportant decisions. In this case series, students will see that each decision builds on the previous decision (i.e. the decisions are path dependent). Taken together, these cases illustrate why industrial farming has su...Starting at €8.20
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Y U Ranch: Strategy and Sustainability in Cattle Ranching (C)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M082-EStrategyThis is a supplement to Y U Ranch: Strategy and Sustainability in Cattle Ranching (A) and (B), products 9B09M080 and 9B09M081 and, taken together, this case series illustrates why industrial farming has supplanted the farm-based agricultural system.Starting at €5.74
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Boots PLC: Japan Market Entry
Derek LehmbergCase IVEY-9B12M048-EStrategyIn 1998, Boots PLC was in the midst of planning to enter the Japanese retail drugstore market. Boots, a household name in the United Kingdom and a fixture in traditional English shopping areas known as High Street, had an impressive lineup of Boots-branded health and beauty products. Boots developed, manufactured, marketed, and sold these products through its chain of Boots The Chemists stores. Management was convinced that the markets for health...Starting at €8.20
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Sharp Corporation: Beyond Japan
Derek LehmbergCase IVEY-9B11M007-EStrategyFaced with major losses from operations, Sharp Corporation’s young and unconventional president questioned the company’s long-standing operating model. Sharp was a leader in the area of liquid crystal display (LCD) technology and manufacturing. It also held strong positions in several categories of consumer electronics in the Japanese market. Although Sharp had been increasing its involvement in overseas markets, it had yet to replicate its succe...Starting at €8.20
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Pioneer Corporation: The NEC Plasma Opportunity (A)
Derek LehmbergCase IVEY-9B11M093-EStrategyIn 2004, Kaneo Itoh, president of the consumer electronics firm Pioneer Corporation, was considering acquiring the plasma display operations of another Japanese firm, NEC. Pioneer had decided some years ago that plasma display panel (PDP) technology was a good strategic area in which to invest. Recently, Pioneer had been selling increasing numbers of plasma television sets using PDPs. While the company was building a new PDP production facility t...Starting at €8.20
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Pioneer Corporation: The NEC Plasma Opportunity (B)
Derek LehmbergCase IVEY-9B11M094-EStrategyThis case, a supplement to Pioneer Corporation: The NEC Plasma Opportunity (A), is set in 2009.Starting at €5.74
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Sensible Life Products (B)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M058-EStrategyThis supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.Starting at €5.74
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Y U Ranch: Strategy and Sustainability in Cattle Ranching (B)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M081-EStrategyThis is a supplement to Y U Ranch: Strategy and Sustainability in Cattle Ranching (A), product 9B09M080 and, taken together, this case series illustrates why industrial farming has supplanted the farm-based agricultural system.Starting at €5.74
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McDonald's Japan (A): The Shanghai Husi Debacle
Derek LehmbergCase IVEY-9B15M083-EStrategyIn July 2014, the expatriate CEO of McDonald’s Japan (MDJ) faced a crisis after a video was broadcast accusing one of the company’s China-based food suppliers of serious health and sanitation violations. Although MDJ was the biggest brand in Japan’s fast food industry, the company’s sales had been falling since 2008, and its profitability had deteriorated dramatically since 2012. The CEO, who had recently taken over at MDJ, urgently needed to tur...Starting at €8.20
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McDonald's Japan (B): A Crisis of Trust
Derek LehmbergCase IVEY-9B15M084-EStrategyThis case is a supplement to 9B15M083. In February 2015, the sales of McDonald’s Japan had continued to slide, despite the implementation of new pricing and the introduction of new food items. The company posted a loss for 2014, citing costs in dealing with the Shanghai Husi debacle and the impact it had on sales. However, numerous reports of foreign objects in McDonald’s food items had resulted in the loss of consumers’ trust. How should the exp...Starting at €5.74