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Understanding Political Polls
Chris A. HigginsCase IVEY-9B07E016-ECorporate GovernanceThis case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.Starting at €8.20
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Brand Equity
Chris A. Higgins; Jodie WhelanCase IVEY-9B10E023-ECorporate Governance, MarketingA market research company has collected a large dataset on brand equity for the fast food and travel sectors. It has come up with a way of measuring brand equity. Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.Starting at €8.20
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Y U Ranch: Strategy and Sustainability in Cattle Ranching (A)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M080-EStrategyAWARD WINNING CASE - This case won the 2011 Oikos Sustainability Case Writing Competition. The owner and operator of Y U Ranch, a Longhorn cattle ranch in southern Ontario, is required to make a set of interesting but seemingly unimportant decisions. In this case series, students will see that each decision builds on the previous decision (i.e. the decisions are path dependent). Taken together, these cases illustrate why industrial farming has su...Starting at €8.20
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Y U Ranch: Strategy and Sustainability in Cattle Ranching (C)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M082-EStrategyThis is a supplement to Y U Ranch: Strategy and Sustainability in Cattle Ranching (A) and (B), products 9B09M080 and 9B09M081 and, taken together, this case series illustrates why industrial farming has supplanted the farm-based agricultural system.Starting at €5.74
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Generational Differences and Work Values
Chris A. HigginsCase IVEY-9B12E005-ECorporate Governance, Leadership and People ManagementA consultant had been asked by multiple clients for advice on how to manage generational differences in the workplace. According to experts in the area of generational differences, generations are defined by the watershed events and conditions that individuals are exposed to in their formative years. These experts believed that these common events and conditions shape individuals’ attitudes, which in turn influence their core beliefs and work val...Starting at €8.20
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MBA Starting Salaries
Chris A. HigginsCase IVEY-9B12E013-ECorporate GovernanceEvery year MBA programs across the country advertise for prospective students. They promote the academic excellence of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many studen...Starting at €8.20
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Sensible Life Products (B)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M058-EStrategyThis supplement to Sensible Life Products (A), product #9B07M057, introduces a fifth opportunity in the form of a joint venture with a major product development firm. The deal involves Sensible Life Products cooperating in further developing the Benefect product into a consumer focused hand sanitizer product.Starting at €5.74
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Y U Ranch: Strategy and Sustainability in Cattle Ranching (B)
Pratima Bansal; Pamela Laughland; Brent McKnightCase IVEY-9B09M081-EStrategyThis is a supplement to Y U Ranch: Strategy and Sustainability in Cattle Ranching (A), product 9B09M080 and, taken together, this case series illustrates why industrial farming has supplanted the farm-based agricultural system.Starting at €5.74
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Sensible Life Products (A)
Charlene Zietsma; Brent McKnightCase IVEY-9B07M057-EStrategyAn entrepreneur and chief executive officer (CEO) of Sensible Life Products has developed a revolutionary botanical disinfectant called Benefect, the flagship product of his company. This new product is unique among disinfectant products in that it is non-toxic, unlike the majority of conventional disinfectants containing harmful chemicals, such as ammonia, alcohol and chlorine. As a result of the unique properties of the product, the CEO has rec...Starting at €8.20