HBSP (USA)
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Sam Steinberg (A) y (B) [Resumen]
Roberts, Michael J.Case HBS-306S22EntrepreneurshipAbarca el período comprendido entre la fundación de Steinberg en 1917 a través del crecimiento de la compañía a una empresa importante en 1969.Starting at €5.74
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Rakuten's CEO on Humanizing E-Commerce
Mikitani, HiroshiArticle HBS-R1311A-ERakuten is Japan's version of Amazon, but it offers a very different shopping experience. The goal of its founder in 1997 was to allow small and midsize merchants to set up shop on the internet very easily and to provide the kind of hospitality and customer service that even chain restaurants offer in Japan. Mikitani didn't want an internet superstore; he wanted something more like a bazaar, where shop owners would curate the merchandise and inte...Starting at €8.20