Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Retail Services & Technologies
Dodson, David; Kavanaugh, BlakeCase SGSB-E737-EEntrepreneurshipThis case describes the tumultuous experience Eduardo Ruiz had as CEO of Retail Services & Technologies. Ruiz had acquired Arizona-based RST at the end of his search process, but soon began to experience difficulties with the seller and former CEO. These difficulties strained Ruiz’s relationships with his board, employees, and key customers. As the situation deteriorated, he faced the prospect of filing for bankruptcy.Starting at €8.20
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CircleUp in 2019: Investing in the Future
Siegel, Robert; Kavanaugh, BlakeCase SGSB-E694-EEntrepreneurshipCircleUp was founded in 2012 as a marketplace that matched accredited investors to emerging consumer packaged goods companies. A tool that the team developed early-on to reduce the friction involved in finding and evaluating new companies, Helio, gradually become very accurate in predicting the growth trajectory of early-stage companies. Ryan Caldbeck, co-founder and CEO of CircleUp, decided in 2018 to shut down the marketplace and focus the com...Starting at €8.20