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Stanford Graduate School of Business (USA)
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Axel Springer en 2016: de la transformación a la aceleración
Burgelman, Robert A.; Siegel, Robert E.; Kissick, RyanCase SGSB-E610Decision AnalysisAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
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Synapse Technology Corporation: Using AI to Take a Good Look at Airport Security
Shaw, Kathryn; Cinnamon, Ian; Jedras, JamesCase SGSB-E763-EDecision AnalysisCould AI-based X-ray scanning platform make flying safer? Airport security officers had just seconds to decide if someone’s luggage contained a knife, gun, explosive, or other potential safety threat, and the human eye was not designed to focus for hours on a scanning screen. This case study describes the founding and early years of Synapse Technology, which aimed to improve airport security performance by leveraging advances in computer vision t...Starting at €8.20
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Resuelve in 2018: Fintech in Emerging Markets
Foster, George; Makinen, JulieCase SGSB-E657-EDecision AnalysisNo change to abstract.Starting at €8.20
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Cutting Short a Long Goodbye
Grousbeck, H I; Prober C G; Tauber, AlexanderCase SGSB-ETH20-EDecision AnalysisBernie and Ruby Merwald live in Menlo Park, California during their retired ages when Bernie falls ill to dementia and Alzheimer’s. This causes him to have significantly complex medical problems that result in familial conflicts, violence and avoidance of the doctor’s orders. When Bernie has a heart attack on top of his failing health, siblings want to pull the plug, but their protective and isolating mother disagrees. Because of a California law...Starting at €8.20
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The WNBA-WNBPA 2020 Collective Bargaining Agreement Negotiations: Betting Big on Women
Foster, George; Melvin, Sheila; Garrido; Kristine RoseCase SGSB-SPM62-EDecision AnalysisOn November 1, 2018, the Women’s National Basketball Players Association (WNBPA) informed the league that it had decided to opt out of the Collective Bargaining Agreement (CBA) that had been signed in 2014 and was scheduled to run through 2021. The opt-out, which was not unexpected, triggered a period of negotiation that was described by WNBPA President Nneka Ogwumike as “incredibly complex.” This case takes students inside this complicated neg...Starting at €8.20
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The Opioid Epidemic (B): Responses to the Crisis
Shotts, Ken; Melvin, SheilaCase SGSB-ETH18B-EDecision AnalysisBetween 1999 and 2017, almost 400,000 Americans died from an opioid overdose. An average of 130 died each day in 2017, six times the daily rate in 1999. These deaths were caused by both prescription opioids and illegal opioids like heroin and illicitly manufactured fentanyl, or IMF. The most common drugs involved in prescription opioid overdose deaths were methadone, oxycodone (like OxyContin), and hydrocodone (like Vicodin). The A case, which ...Starting at €5.74
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Merak Capital: Investing in the Future of the Middle East
Siegel, RobertCase SGSB-E812-EDecision AnalysisThe Merak Capital cofounders sought to tap into the opportunities for entrepreneurs and investors in Saudi Arabia and elsewhere, as the technology community in the region continued to expand. They envisioned creating a regional powerhouse that would invest in new technology companies in the region, and accelerate economic development. This case study explores how the three cofounders approach their immediate priorities, in order to position Merak...Starting at €8.20
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Meta and Political Speech
Shotts, Ken; Melvin, SheilaCase SGSB-ETH34-EDecision AnalysisBy 2022, Meta was the world’s largest social media company, with around 3 billion users sharing 140 billion messages and a billion stories a day. Over 200 million businesses used Meta apps like Facebook, Instagram, and WhatsApp. Meta’s primary source of revenue was advertising. Its proclaimed mission was to “give people the power to build community and bring the world closer together” and its principles were to “give people a voice, build connect...Starting at €8.20
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The Microsoft Antitrust Case
Baron, DavidCase SGSB-P50-EDecision AnalysisIn 1998, the U.S. Department of Justice together with 19 state attorneys general filed an antitrust action against Microsoft Corporation for anticompetitive conduct and violation of the Sherman Act. The case details the Department of Justice’s allegations and the case presented to the court, as well as Microsoft’s position on the issues and line of defense. It describes the sequence of events starting with the trial court, the judge’s ruling and...Starting at €8.20