Ivey Business School (Canada)
- Case
Suntory: Rebranding the Japanese Whisky Highball
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B20A017-EPublished: Mar 27, 2020Reviewed: Mar 27, 2020Format: PDFPages: 9Language: English - Case
Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A040-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 10Language: English - Case
Innovating Tradition at Hosoo
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B18A058-EPublished: Oct 5, 2018Reviewed: Oct 5, 2018Format: PDFPages: 12Language: English - Case
66Agency: Building an Influencer Marketing Firm
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A029-EPublished: Jul 12, 2019Reviewed: Jul 9, 2019Format: PDFPages: 9Language: English - Case
Griffiths Energy International: The Board's Dilemma (B)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18C032-EPublished: Mar 6, 2019Reviewed: Sep 18, 2018Format: PDFPages: 6Language: English - Case
Kellie Leitch: Authenticity in Leadership
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19C007-EPublished: Mar 22, 2019Reviewed: Mar 22, 2019Format: PDFPages: 15Language: English - Case
KITKAT in Japan (A): Sparking a Cultural Revolution
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A037-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 12Language: English - Case
Nestlé KITKAT in Japan (B): The Roots of Premiumization
By Philip SugaiCollection: Ivey Business School (Canada)Ref.: IVEY-9B17A038-EPublished: Jul 17, 2017Reviewed: Jun 20, 2019Format: PDFPages: 7Language: English - Case
Maison Singulier: Marketing Communications for an Online Vintage Furniture Store
Collection: Ivey Business School (Canada)Ref.: IVEY-W25404-EPublished: Dec 14, 2021Format: PDFPages: 4Language: English - Case
Hatsune Miku: Japanese Virtual Idol Ignites Global Value Co-creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14M110-EPublished: Jan 8, 2015Reviewed: Dec 18, 2014Format: PDFPages: 16Language: English